Small and Medium Market Radio Forum

Welcome remarks

Take five minutes to learn how, regardless of market size, you can engage listeners and generate revenue now while taking the first steps toward the future.

Highlighting the most important technological advancements happening in small and medium market radio

Five minutes, tangible takeaways.

Learn foundational practices that make up good cyber hygiene and habits for every employee.

Learn what you can do to create a pipeline of prospects with proven examples from other small markets.

A place to consider how your promotions and marketing efforts evolved in the past couple of years.

This discussion will help expand your understanding of this ever-evolving advertising category.

Learn what other stations are doing to succeed in hiring and retaining sales teams. ​

Emerging from the pandemic, it’s no secret that radio station operators in small and medium markets need to be more creative and resourceful than those in large markets.

Hear from the experts and get ready to return to your stations with new winning strategies.

This discussion will reveal the latest techniques for prospecting direct advertisers and teach you how to get your sellers to buy in and evolve their tactics. ​

Learn and share best practices for combining radio and digital into cohesive advertiser campaigns.

A discussion on how can we make a career in radio engineering enticing and where should stations be looking to fill this critical need.

Discussion on how can we make a career in radio engineering enticing and where should stations be looking to fill this critical need.

This discussion will help expand your understanding of this ever-evolving advertising category. ​

Learn foundational practices that make up good cyber hygiene and habits for every employee.

Learn what other stations are doing to succeed in hiring and retaining sales teams. ​

Learn what you can do to create a pipeline of prospects with proven examples from other small markets. Get tips on easy changes, ideas on where you can look and how to land new talent.

Learn and share best practices for combining radio and digital into cohesive advertiser campaigns. ​

This discussion will reveal the latest techniques for prospecting direct advertisers and teach you how to get your sellers to buy in and evolve their tactics. ​

From how you staff your station to when you integrate new technologies and so much more, there is a wide variety of strategies to help your station thrive.

Discussion on how have your promotions and marketing efforts evolved in the past couple of years and how does your team prioritize budgets to achieve listenership and revenue goals.

Hear from the experts and get ready to return to your stations with new winning strategies. ​

A centerpiece of the Forum, this lightning-fast discussion will center upon specific topics for short bursts before moving onto another.

Learn five success strategies for your local clients including media and creative best practices and understanding marketing effectiveness.

Five minutes, five tangible takeaways.

NAB’s government relations and legal and regulatory departments offer up-to-the-minute details on radio’s issues

Program conclusion and summary

Closing reception networking