As legal sports betting continues its rapid expansion, the next level of fan engagement will be driven by businesses that can leverage data and analytics to further enhance the audience experience. We’ve already seen movement in this direction with the integration of on-screen sports betting data and introduction of data channels focused exclusively on sports betting.

How can Intelligent Content and new technologies assist us in producing content? We all know that content creation is a time-consuming and collaborative endeavour. And it can be prohibitively expensive. How can Intelligent content, (A.I., Machine Learning, Automation, Data Analytics etc.) make our lives easier in one of the most hard-working, labor-intensive and costly industries there is? And how can it directly help us in our creative endeavors?

How do we utilize Intelligent Content to locate and reach our potential consumers? In a wildly different landscape with multiple outlets for content delivery (that increase all the time) how do we target and find our viewers? We will be discussing the ways in which Intelligent Content can help us engage our audiences and find them (and help them find our content) in a crowded landscape.

Chartered by Congress in the 1960s, the Media Rating Council, or MRC, received industry-wide attention in September when it suspended its accreditation of Nielsen’s TV audience measurement services following the undercounting of TV audiences during the height of the COVID pandemic. In this Q&A, representatives from the “sheriff of Nielsen” will discuss its role in the audience measurement ecosystem, the renewed public scrutiny of audience measurement services and its perspective on new measurement techniques covering both traditional and digital media.