TL;DR
- Free ad-supported television (FAST) is a rapidly growing business model, with U.S. revenues reaching $4 billion in 2022.
- NAB Show attendees can learn about FAST strategies, challenges, and opportunities at the NAB Show Main Stage on April 17 at 2:30 p.m.
- This panel will feature Amy Kuessner, Adam Lewinson, Jim Packer, and Bill Rouhana. Dade Hayes will reprise his role as moderator.
If you’re looking for a speedy way to catch up on all things FAST, head to the Las Vegas Convention Center post-haste on April 17 for a 2:30 p.m. NAB Show Main Stage session, dubbed “Fast Channels and Furious Growth.”
Panelists will share insights business strategies for leveraging audiences’ desire for free, ad-supported content. Additionally, they will cover opportunities and challenges related to programmatic tech and how to manage ad targeting, as well as building effective infrastructure.
The conversation will feature Paramount Streaming EVP of Content Strategy and Global Partnerships Amy Kuessner; Tubi Chief Content Officer Adam Lewinson; Lionsgate President of Worldwide Television Distribution Jim Packer; and Chicken Soup for the Soul Entertainment Chairman and CEO Bill Rouhana. Deadline Hollywood Business Editor Dade Hayes will moderate.
Kuessner heads content strategy, partnerships and licensing for Paramount Streaming, with a key focus on Pluto TV and specialized areas of Paramount+. She was also instrumental in the creation of Pluto TV’s original channel strategy and struck FAST deals with the NFL, CNN, Scripps, BBC and AMC Networks, among others.
Lewinson oversees content strategy, acquisitions, development and production for FOX Corp.’s Tubi, a free streaming service with 50,000+ titles from every major Hollywood studio, a growing library of Tubi Originals and 200+ FAST channels across news, sports and entertainment.
Packer is responsible for the distribution, licensing and marketing of Lionsgate’s feature films, TV, STARZ original programming and its 18,000-title library to broadcast, cable, SVOD, AVOD and FAST platforms. He also manages strategies for capitalizing on distribution and licensing opportunities.
Rouhana is CEO of Chicken Soup for the Soul Entertainment, which includes more than 160 FAST channels, Crackle, Redbox, and Chicken Soup for the Soul AVOD services, a library of AVOD movies and TV series, a TVOD service and Redbox kiosks.
Learn more about the panelists and the session, or add it your show planner here.
FAST reached the $4 billion mark in the U.S. in 2022, with experts projecting that number to triple by 2027.
