TL;DR
- Discover the intersection of technology, visual art, and personal branding at “Empire State of Mind: A Photo Competition Review” at NAB Show New York, led by Bamboo founder and CEO Nick Urbom.
- The winner of the “Empire State of Mind” photo competition will be unveiled during the session, receiving a cash prize of $4,000. Contestants can enter via the official contest website.
- The session will reveal new storytelling techniques blending photos, videos and narratives, and provide insights into leveraging social media tools and content monetization strategies.
- Urbom underscores the vital role of personal branding in today’s Media & Entertainment industry, describing the Bamboo platform as a unique space for creators to evolve their online presence and personal brands.
In a world where digital innovation shapes our daily lives, the fusion of technology and visual creativity has never been more apparent. As artists and creators harness the power of modern technology to craft compelling narratives, they also embrace a sense of personal branding, reflecting the values and complexities of our time.
Experience this exciting convergence at NAB Show New York, where Bamboo founder and CEO Nick Urbom will announce the winner and present a fascinating case study featuring the participants of the “Empire State of Mind” competition.
“Empire State of Mind presented by Bamboo” is seeking the next great photographer and their creative collaborators to shoot an exclusive creator merch drop. The twist is, the creator will be taking to the streets of NYC for an epic fan-meets-creator photoshoot. On Bamboo, creators will build a collaborative feed with their team to showcase their artistic style. They can include their chosen collaborators to present their creative, photographic approach to fashion on the streets of New York. The winner will get to lead the merch shoot for the renowned creator, Avori Henderson, and be tagged in the final post by Avori. The exciting journey will be documented and shared on the Bamboo platform and social media. The winner of the competition will receive a cash prize of $4,000 to help fund their creative journey.
The “Empire State of Mind: A Photo Competition Review” session at NAB Show New York will demonstrate new storytelling techniques, allowing attendees to discover innovative ways to blend visual mediums. The session will also cover social media tools, providing concrete practices for leveraging photos and videos for social media channels, as well as strategies for content monetization and winning methods for crowd-sourcing photo/video projects.
Urbom, the visionary behind Bamboo, has developed and produced a number of cutting-edge experiences for creators to advance their careers, including tech platforms, professional conferences and awards shows. He was the Co-Founder, CEO and Chairman of Infinity Festival Hollywood, and has co-founded three world-renowned trade organizations: the International 3D Society, the Advanced Imaging Society, and the VR Society.
He views the Bamboo platform as a space where creators can evolve with their presence online. “One of the major benefits of our platform is that you can create collaborative feeds on any topic,” he explains.
“So if you’re currently a drummer, and then you join a band, and then you later start a business in your career, like I did, you might have a feed on your personal music, and then you might also add a feed on the band. Then you might add a feed on what you’re doing with business, and you might add another feed on what you’re doing with the record industry now that you know some professionals in the music business — whatever it might be — so you can actually evolve over time as a personal brand.”
This evolution of personal branding, as Urbom describes it, is emblematic of a broader shift in the Creator Economy and the wider Media & Entertainment industry at large. In an era where individuality and authenticity are highly valued, the development of a personal brand has become a vital aspect of a creator’s journey. It’s not just about showcasing skills or talents; it’s about weaving a cohesive narrative that resonates with an audience, reflects one’s unique perspective, and adapts to the ever-changing landscape of creativity and innovation.
Bamboo’s unique approach to collaborative posting and monetization is a game-changer for creators. “What we noticed, what was missing in essence, was that there’s no way to collaborate on shared topics, and curate who can post into that space and who can see it,” Urbom recounts of the platform’s inception.
“Maybe you want to put a paywall in front of it, and maybe you want to put a product in there that you want to sell,” he continues. “And so we just started listening to all these ideas and testing features out with our platform. We got feedback from users on what they were looking to have available to them as tools, and that is what has now resulted in Bamboo, the social platform for collaboration and monetization. The “Empire State of Mind” competition, with its focus on creative collaboration and innovative storytelling techniques, is an opportunity to continue learning directly from creators about their evolving needs.”
Urbom will be sharing even more insights during NAB Show New York with “How To Leverage Collaborative Social Posting To Successfully Monetize Your Professional Life.” This meet-up session will explore various strategies for creators to monetize their content and leverage the latest social media platforms for collaborations and career-building.
Don’t miss this exciting opportunity to be part of the creative revolution and turbocharge your personal brand. Join Urbom and register today for NAB Show New York to discover new storytelling techniques and opportunities for monetization, and learn how to maximize your content and brand.
New at NAB Show New York: Photo+Video Lab
