Monetization: What’s Your Plan? (1064)

For companies at the center of video streaming, broadcasting and advertising, 2024 is a year of disruption to the status quo. Across the media and entertainment landscape, many are seeking new ways to answer a central question: How can we better monetize our content in the most operationally efficient and cost-effective way? In this session, Peter Gibson of Comcast Technology Solutions shares learnings about deploying the right technological framework to best monetize content, reduce capital costs, accelerate time-to-market, and improve operational efficiency at scale. It will discuss some of the latest practical advancements in cloud-based video management, managed channel origination, content engagement, AI/ML, advanced advertising, and more.

Speaker

• Peter Gibson, Vice President, Product Management, Comcast Technology Solutions