Video on demand
How to Stand Out in a Three-Second World
Lucia Knell
Upworthy Vice President
Clare Stein
ATTN Executive Creative Director
Ian Grody
Giant Spoon Chief Creative Officer
Chris Di Cesare
Dice Creates Head of Creative ProgrammingThe average person is exposed to as many as ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off.
We need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. So how do you grab a consumer’s attention? How do you make content go viral?
This session from NAB Show features a panel of experts in the field share their strategies for helping brands, celebrities, media companies, and influencers cut through the noise and make impact across digital, social, and traditional platforms.
Speakers:
- (Moderator) Lucia Knell – Vice President, Upworthy
- Chris Di Cesare – Head of Creative Programming, Dice Creates
- Ian Grody – Chief Creative Officer, Giant Spoon
- Clare Stein – Executive Creative Director, ATTN