Sessions Recorded at the Creator Lab Theater at the 2024 NAB Show

1416 Mocap in Action: Empowering Creators with Real-Time Technology

Recording an actor or an object in 3D can add an entirely new dimension to your creator life. Explore how motion capture technology is more accessible than ever for creators, enabling them to craft captivating stories and immersive experiences. Discover examples of animations from various artists and learn how Rokoko motion capture brings them to life. Witness real-time streaming into Unreal Engine and delve into a Tokyo immersive experience collaboration with a renowned Japanese artist. Join us to unlock the potential of real-time technology in empowering creators.

Speakers

  • Byron Qiao, Director of Operations, CG Pro
  • Onur Erdurak, Director I Writer, 3D Generalist

987 Secrets of Editing the Perfect Video and Audio

Seamless cuts, perfect backgrounds, special effects and music all make a video great or look like a ransom note. Learn the ins and outs of perfecting your videos from the top video editing and music licensing companies.

Speakers

  • Rob Greenlee, Founder/CEO, Spoken Life Media
  • Gary Rebholz, CPO Pro Video, MAGIX Software GmbH Group
  • Paul Sampson, Founder & CEO, Lickd
  • Chris Fenwick, Editor/Director, SLCE Editorial

720 Empowering Creators: Unveiling the Credentials Revolution in the Creator Economy

Actors, screenwriters, video makers—they all have their credentials and guilds. Now creators do, too. Find out how you can up your creator game with credentials.

Speakers

  • Moderator Lori H. Schwartz, CEO and Founder, StoryTech
  • Daniel Abas, Founder & President, Creators Guild of America (CGA)
  • Dylan Huey, CEO, REACH
  • Jared Kleinstein, Founder and CEO, Gondola

1002 Creators in the Cloud

The pandemic taught us how to work remotely, and the tools continue to improve. We’ll look at how video can be synced, stored and edited collaboratively from anywhere in the world. Find out how some of the most celebrated creators are using the cloud to work more efficiently and economically.

Speakers

  • Vashi Nedomansky, ACE, Co-Founder, VashiVisuals
  • Jen Bryson, Assistant Editor, Atlanta and Mr. & Mrs. Smith
  • Jackee Chang, Independent Filmmaker
  • Ben Holmes, Video Editor, Red Bull Racing
  • Dennis Shin, VFX Creative Director, Bemo

712 Best AI Tools for Creators

From ideation, to image generation, to capturing special moments, to creating landscapes and settings, to analytics, AI is the new sidekick of the production process. This session brings together top creators, AI experts and developers to explore the best ways to incorporate AI into the media generation, production, distribution and monetization process. You’ll learn about top new tools, what AI is great at, what AI can’t do and much more!

Speakers

  • Jim Louderback, Editor and Publisher, Inside the Creator Economy
  • Roberto Blake, Creative Entrepreneur, Marketer, Speaker, Author, Awesome Creator Academy
  • Dylan Jorgensen, Curious Productions
  • Renee Teeley, Strategic Partnerships, Changer

1309 Zoom and the Creator Economy

As Zoom continues to add new features to its offerings, it becomes better suited than ever to delivering a part of the creator toolkit.

Speakers

  • Robin Raskin, CEO & Founder, Virtual Events Group
  • Andy Carluccio, Head of Client Innovation, Zoom
  • Alex Lindsay, Head of Operations; Office Hours, Creator, 090 Media

1380 From Free Fans to Paid Subscribers: Grow Your Business with Vimeo

Learn how creators are expanding their businesses by turning free viewers into paid subscribers and connecting directly with their fan community with Vimeo OTT. In 20 minutes, speakers will share how to use Vimeo OTT to run an SVOD business and some quick customer examples to inspire you, and will explain the benefits of adding a Vimeo OTT powered subscription in addition to your existing YouTube business.

Speaker

  • Rich Bloom, SVP & GM of Vimeo OTT, Vimeo

1245 Can AI Help You Double Your YouTube Revenue? Yes It Can!

This presentation will focus on how some YouTube creators have doubled their revenue from YouTube by working with a new AI company called Rembrand. Rembrand provides a solution for AI-generated virtual product placement in your YouTube videos. Find out how you can use their new self-service platform to increase revenue and connect with big name advertisers.

Speaker

  • David Wiener, Co-Founder and Chief Product Officer, Rembrand

792 The State of the Creator Economy

Discover what’s really happening in the creator economy. This powerful session provides a sharp analysis of the current landscape, highlighting key trends, challenges, and opportunities. Engage with thought leaders as they share what’s happening, behind the scenes insight, and a clear roadmap for success in the digital domain. Whether you’re a budding creator or an established entrepreneur, this session promises to equip you with the knowledge and tools necessary for thriving in the dynamic creator economy in 2024.

Speakers

  • Moderator Jim Louderback, Editor and Publisher, Inside the Creator Economy
  • Drew Baldwin, Founder and CEO, Tubefilter
  • Tyler Chou, Founder, Tyler Chou Law for Creators
  • Avi Gandhi, Founder, Creator Logic + Partner with Creators
  • Renee Teeley, Strategic Partnerships, Changer

718 Legal Landmines on Social Media: What Every Creator Needs to Know NOW!

Are you unwittingly breaking the law with your online content? Top creator economy lawyers explore the legal traps that many TikTok, YouTube, LinkedIn and other creators fall into. This explosive session will cover hot-button issues like copyright infringement, fair use controversies, the ever-changing FTC disclosure requirements, and the hidden dangers in brand deals. Learn about protecting intellectual property, understanding contracts, and navigating the legal landscape of digital content creation. Discover the shocking legal truths behind viral content and avoid costly lawsuits. And learn how to protect yourself, your creative output and your company from unscrupulous brands, agents, platforms and “partners.”

Speakers

  • Moderator Jim Louderback, Editor and Publisher, Inside the Creator Economy
  • Tyler Chou, Founder, Tyler Chou Law for Creators

708 The Evolution of The Adam Carolla Show

Join us for an exclusive interview featuring Chris Laxamana, the co-host and producer of The Adam Carolla Show. Explore the dynamic world of video production, content innovation, and studio design as he provides insight into building an iconic media brand. Chris will share tips from his unparalleled experience with The Adam Carolla Show, which is now celebrating its 15th year of podcasting, and share tips on how he relied on Blackmagic Design to scale and grow with the studio.

Speakers

  • Moderator Jim Louderback, Editor and Publisher, Inside the Creator Economy
  • Chris Laxamana, Executive Producer, The Adam Carolla Show

1414 Building Your Personal Brand on Instagram and LinkedIn

Whether you’re a creator, business owner or executive, having a robust, clear and actionable brand is an absolute must. This session brings together top experts on LinkedIn and Instagram to share insights on how to package yourself, build a presence and build a community. You’ll learn actionable insight to help you define your niche, build your expertise, grow your base and then how to leverage and monetize your personal brand for professional growth and increased revenue.

Speakers

  • Moderator Leslie Morgan, Head of Digital, Hidden Pigeon Company
  • Avi Gandhi, Founder, Creator Logic + Partner with Creators
  • Jim Louderback, Editor and Publisher, Inside the Creator Economy
  • Char Modelle, Founder, Brand Social Consulting

1138 Built to Last: Crafting a Future-Proof Creator Studio for Any Budget

In the ever-evolving world of content creation, adaptability is key. Join our insightful discussion with expert Ryan Grams from Studio Upgrade as we dive into the essentials of constructing a low-cost, high-impact studio that grows with you. Whether you’re podcasting, streaming, or producing high-quality video content, we’ll cover the smartest investments in hardware, mics, cameras, lighting, and editing tools. From making an impression on Zoom to broadcasting in prime time, learn to create a studio that’s built for now, scalable for later, and always impressive.

Speakers

  • Moderator Jim Louderback, Editor and Publisher, Inside the Creator Economy
  • Ryan Grams, Founder & CEO, Studio Upgrade

707 How OpusClip Is Driving the Future of AI Video Editing

Let AI chop your videos for you.

Speakers

  • Roberto Blake, Creative Entrepreneur, Marketer, Speaker, Author, Awesome Creator Academy

1050 Creators in Immersive Worlds

Creators are flocking to immersive, spatial worlds, developing engaging, entertaining and transformative content. We look at Web3 spaces like Roblox, Fortnite and others to see how creators are thriving.

Speakers

  • Moderator Erika Barraza, Senior Producer, Double Eye Studios
  • David Kleeman, SVP, Global Trends, Dubit
  • Michaela Ternasky Holland, Immersive Director
  • Jonathan Winbush, Motion Graphic Artist, Winbush Immersive

1180 Streamlined VFX Editorial

In this session, we will be tackling one of the most problematic jobs in the industry and revealing how to seamlessly automate your VFX pulls pipeline from initial edit to final delivery in three simple steps. Mark your calendars to discover the future of node-based workflow automation; Don’t miss out on the chance to boost your productivity and cut down on long working hours.

Speaker

  • Adrian Gonzalez, Creative Solutions Architect, SGO

714 The Top Five Trends in the Creator Economy

Join MrBeast’s president, Marc Hustvedt, for a behind-the-scenes look at the top five trends revolutionizing the creator economy. Covering topics from streaming and television to global distribution, AI, shifts in the media landscape, creator brands, innovative audience-building methods, and broader platforms, this session offers insights from an industry veteran who is influencing and directing the world’s largest creator. You will gain knowledge on how these tactics and strategies are universally applicable to both large and small creators, as well as to traditional media companies.

Speakers

  • Moderator Jim Louderback, Editor and Publisher, Inside the Creator Economy
  • Marc Hustvedt, President, MrBeastYouTube

1084 The Creator Economy Unveiled: A New Dawn for Media & Marketing

Join Jasmine Enberg, a leading analyst from Emarketer and columnist at Business Insider, as she unveils groundbreaking research in “The Creator Era Is Here: How Creators Are Redefining Media and Marketing.” For the first time, Jasmine will present an in-depth forecast on influencer marketing spending and creator revenue streams, marking a pivotal moment for the industry. This session will not only reveal exclusive insights into how creators are monetizing their influence but also how brands are innovating their marketing strategies to thrive in the creator economy.

Speakers

  • Jasmine Enberg; Principal Analyst, Social Media; Emarketer
  • Jim Louderback, Editor and Publisher, Inside the Creator Economy

1375 Better Music Matters: The Secret Sauce for Creators

On a mission to “Democratize Music for the World’s Creators,” Lickd has revolutionized the use of mainstream music for creators, making it possible for creators to use their favorite artists in video without losing ad revenue. In this session, Lickd founder and CEO Paul Sampson, outlines how famous music can earn creators better engagement and better earning power and the future of music in the Creator Economy.

Speakers

  • Paul Sampson, Founder & CEO, Lickd
  • Hayden Hillier-Smith, Editor

1089 Think Global, Act Local: Expanding Your Audience with Subtitles, Dubbing, and Translation

More than 92% of all Internet users around the world watch videos online every week, with YouTube boasting more than 5 billion videos viewed every day, and Snapchat accounting for nearly 14 billion daily video views. That’s a lot of people eager to watch your content, but are your videos speaking to everyone? Localizing your video content – adding dubbing, subtitles, and translations to make it more accessible to different audiences in different locales – ensures that you’re connecting with all your viewers. In fact, videos with subtitles or dubbing have six times more engagement than non-localized content. Join VITAC, one of YouTube’s preferred localization partners, as Claire Brown, Vice President of Strategic Sales, discusses how easy it is to localize your videos and how adding things like subtitles can help boost your video’s SEO ranking, improve user experience, and increase your brand awareness.

Speakers

  • Moderator Robin Raskin, CEO & Founder, Virtual Events Group
  • Claire Brown, Vice President of Strategic Sales, VITAC

716 The Secrets of On-The-Go Creators: TravelingJules

Beyond the adventure of travel filmmaking, storytellers who operate outside of the studio have unique needs. This session explores how TravelingJules roams the world with her camera, shooting and creating content in the field and then carrying the momentum back into the edit. Tailored to creators, influencers, producers and brands eager to create exciting content on location, this session uncovers the secrets, techniques and gear stack used by solo creators. Not to mention, how to pack light but look great to boot!

Speakers

  • Moderator Jim Louderback, Editor and Publisher, Inside the Creator Economy
  • Juliana Broste, Travel Video Journalist, TravelingJules Productions

800 The Secrets of On-The-Go Creators: Photowalks with Jefferson Graham

Longtime journalist and creator Jefferson Graham brings the wonders of travel and photography to everyone through his travelogs, educational content, tips and tricks. Learn the essentials of creating content in unpredictable environments, how to use your mobile phone to capture incredible content and more secrets of creating and posting from anywhere.

Speakers

  • Moderator Jim Louderback, Editor and Publisher, Inside the Creator Economy
  • Jefferson Graham, Host, Photowalks with Jefferson Graham

713 Investing In and With Creators

How should creators think about modeling their return in today’s creator economy? What are the best scenarios for today and the future? Should they seek out investment capital, sell to the highest bidder? Invest in themselves and diversify their portfolio. Bring on strategic partners? This session brings together seasoned investors and builders to explore options for unlocking collaborative growth—or how to think about packaging and selling.

Speakers

  • Moderator Jim Louderback, Editor and Publisher, Inside the Creator Economy
  • Matt Gielen, CEO and Co-Founder, Electric monster
  • Ashesh Shah, Founder and CEO, The London Fund and INFLUENCE
  • Armand Galustian, Partnership Manager, GigaStar

1152 Secrets of Starting a YouTube Channel in 2024

Three creators who started channels in the last 12 months share insights about how they build multi-hundred-thousand-sponsor channels on YouTube in the last 12 months.

Speakers

  • Moderator Jim Louderback, Editor and Publisher, Inside the Creator Economy
  • Drew, Creator, Cobra Kai Kid
  • Regina & Daniela, Creators, Regina & Daniela

1392 Increasing Engagement with CANVAS

Immersive Design Studios is a leading software company powering next generation immersive experiences and remote engagement around the world. Its CANVAS platform powers a range of enterprise-grade next-generation media solutions for the corporate, entertainment, and education markets. CEO Thomas Soetens demonstrates how CANVAS has created innovative and meaningful connections for broadcast.

Speaker

  • Thomas Soetens, Co-Founder and CEO, Immersive Design Studios

802 Show Not Tell – Building the Infrastructure for DIY and Utility Content

This session reveals the secrets of two top creators as they share the essential elements of creating impactful DIY and utility content. Learn the practical techniques of building studios from the ground up to capture the how and the why, including the best gear, tools, production techniques and more. Grasp the art of “showing, not telling” through dynamic storytelling and practical demonstration. This session is your quick guide to creating the infrastructure, techniques and capabilities to create and produce quickly, easily and relatively inexpensively, but with dynamic and lasting results.

Speakers

  • Moderator Jim Louderback, Editor and Publisher, Inside the Creator Economy
  • Lucky Lopez, Creator, Lucky Lopez

1155 Collaborating for Success – Building Successful Creator-Manager Partnerships

In the fast-paced world of digital content creation, the relationship between a top creator and their manager is pivotal. This session brings together a top TikToker and YouTuber—Sean Does Magic—with the wizard behind the scenes, Ronit Cohn. Explore how a collaboration between creative and business experts can rapidly build lasting success. Participants will learn the secrets of successful collaboration, from aligning visions to strategic planning and conflict resolution. Whether you’re just starting out or looking to enhance an existing collaboration, this session equips you with the tools for success.

Speakers

  • Moderator Jim Louderback, Editor and Publisher, Inside the Creator Economy
  • Ronit Cohn, Founder/CEO, Cohn Talent Group
  • Sean Sotaridona, Creator, Sean Does Magic

1035 Virtual Production

How can you build a production studio without ever lifting a hammer or nail? Tools for virtual production are making an impact on how we create video. Learn from the experts on why virtual production is fast, low-cost and efficient. Learn to tap into it for your creator projects.

Speakers

  • John Canning, Director of Developer Relations – Creators, AMD
  • Rene Amador, Co-Founder and CEO, ARwall
  • Thomas Soetens, Co-Founder and CEO, Immersive Design Studios
  • Robin Raskin, CEO & Founder, Virtual Events Group
  • Eric Schwertzel, U.S. Operations General Manager and Head of Business Development, ScreenKist.net