Virtual Production Amplified

May 18, 2024

ETC’s “Europa” Tests the Limits of On-Set Virtual Production

ETC@USC’s latest proof-of-concept film, “Europa,” explores the application of metadata and remote collaboration in on-set virtual production.

Jennifer Wolfe

May 17, 2024

From Video Game to Volume: ICVFX for ‟Fallout”

To create the world of “Fallout,” executive producers Jonathan Nolan and Lisa Joy turned to Magnopus for in-camera visual effects. 

Emily M. Reigart

May 15, 2024

Piloting the Virtual Production for “Masters of the Air”

EP Gary Goetzman, DP Jac Fitzgerald, VFX Supervisor Stephen Rosenbaum, and more detail the making of Apple TV+ series “Masters of the Air.”

Adrian Pennington

May 1, 2024

Delivering Virtual Production Services for Projects of All Sizes

VŪ’s Megan Hill breaks down the virtual production options for a range of clients, projects, sectors, and budgets.

Jon Silberg

April 22, 2024

Why and How Game Technology Is Changing Our Reality (Realities)

Epic Games is redefining reality with Unreal Engine, transforming industries and challenging our understanding of digital versus physical.

Jennifer Wolfe

April 7, 2024

What’s Advancing the Adoption of Virtual Production?

Digital cinematography took a decade to become the norm. VP supe Andy Jarosz says virtual production, as it matures, will be the same.

Jon Silberg

March 13, 2024

Productions Need to Prep for a Volumetric Future, Says Lucas Wilson

Supersphere’s Lucas Wilson says video content is transitioning from 2D experiences on flat screens to immersive spatial experiences.

Adrian Pennington

February 8, 2024

Studio Tours Amplified: Inside Coffeezilla’s “$10 Million” Virtual Production Setup

Stephen Findeisen, AKA Coffeezilla, revolutionizes YouTube content creation with his “$10 million dollar” virtual production studio.

Jennifer Wolfe

December 13, 2023

“Poor Things:” Making This Crazy Fantasy a Reality

Cinema auteur Yorgos Lanthimos’s “Poor Things,” combines cutting-edge virtual production methods with old-school filmmaking techniques.

Adrian Pennington

November 16, 2023

Virtual Production Isn’t Just a Technology, It’s Now a Way of Thinking

Virtual production experts illuminate how this rapidly-advancing field is reshaping collaboration and creative workflows.

Jennifer Wolfe

October 23, 2023

Virtual Production: How to Shift Your Perspective

“When I think about virtual production, I think much, much more holistically,” Christina Lee Storm says. It's not just a volume or a stage.

Emily M. Reigart

October 19, 2023

Connecting Motion Capture to Virtual Production

Many virtual production setups rely on motion tracking to locate the camera, even when motion capture isn’t being for animation.

Adrian Pennington

October 1, 2023

In-Flight Entertainment: Virtual Production in the Skies and in Front of the Screens for “Hijack”

With 75% of the action taking place in midair, production for Apple TV+ limited series “Hijack” made extensive use of virtual production.

Adrian Pennington

January 24, 2023

Virtual Production: A Primer

Virtual production techniques and technologies are rapidly shaping the future of filmmaking. Here’s what you need to know.

Jennifer Wolfe

November 16, 2023

Virtual Production Isn’t Just a Technology, It’s Now a Way of Thinking

Virtual production experts illuminate how this rapidly-advancing field is reshaping collaboration and creative workflows.

Jennifer Wolfe

November 6, 2023

Show Us What You Got: Our 2024 Call for NAB Show Speakers Is Open

Proposals for conference sessions, panels, exhibition floor theaters, speakers and more are now being accepted for the 2024 NAB Show!

Amplify Content Team

October 25, 2023

Mamma Mia, Here I Go Again (But With Volumetric Capture)

ILM creates “ABBAtars” for the members of the legendary Swedish band ABBA, taking them back to 1979 for a virtual concert tour.

Adrian Pennington

October 23, 2023

Virtual Production: How to Shift Your Perspective

“When I think about virtual production, I think much, much more holistically,” Christina Lee Storm says. It's not just a volume or a stage.

Emily M. Reigart

October 19, 2023

Connecting Motion Capture to Virtual Production

Many virtual production setups rely on motion tracking to locate the camera, even when motion capture isn’t being for animation.

Adrian Pennington

October 1, 2023

Content Production Amplified: Information and Inspiration for the Media You’re Creating

August 28, 2023

New “Ghostbusters” Short Tests the Limits of Real-Time Technologies

Directed by Jason Reitman, Sony’s new “Ghostbusters” short film is a proof-of-concept for real-time production and visual effects.

Jennifer Wolfe

August 28, 2023

Demystifying the Color Pipeline

A very complex color pipeline has evolved in production and post, with many formats and deliverables along the way.

Jon Silberg

June 13, 2024

Will the Creator Economy Become a Confluence of UGC and GenAI?

Multimedia journalist Peter Bittner synthesizes how GenAI and user-generated content can revolutionize the creator economy

Jennifer Wolfe

June 13, 2024

How Richard Linklater’s “Hit Man” Deconstructs Cinema’s Archetypal Gun for Hire

Filmmaker Richard Linklater discusses his new movie ‘Hit Man,’ influenced by film noir’s stark lighting, deep shadows and dramatic angles.

Adrian Pennington

June 12, 2024

How Do You Deliver Sports Personalization at an Olympic Scale? Yiannis Exarchos Is Warming Up for Paris.

Yiannis Exarchos, CEO of Olympic Broadcasting Services, describes the organization’s modular approach to content production and distribution.

Adrian Pennington

June 12, 2024

Session Recordings from 2023 NAB Show New York

Follow the links below to watch sessions recorded at the three show floor stages at 2023 NAB Show New York. Insight Theater sessions at the 2023 NAB Show covered topics […]

June 12, 2024

Data Logistics Challenges in Moving High-Resolution Files (340)

2023 NAB Show New York Tech Chat Stage session "Data Logistics Challenges in Moving High-Resolution Files," recorded October 26, 2023. Sponsored by Seagate and featuring Jonathan Bauder.

June 12, 2024

Virtualization of the Radio Station (219)

2023 NAB Show New York Tech Chat Stage session "Virtualization of the Radio Station," recorded October 26, 2023. Featuring Alex Roman of MediaCo Holding..

June 12, 2024

Hyperconverged Sustainability (339)

2023 NAB Show New York Tech Chat Stage session "Hyperconverged Sustainability," recorded October 26, 2023. Sponsored by Ross Video and featuring Amanda Holtstrom.

June 12, 2024

Getting to Final_Final Faster with Live Collaboration on Dropbox Replay (331)

2023 NAB Show New York Tech Chat Stage session "Getting to Final_Final Faster with Live Collaboration on Dropbox Replay," recorded October 26, 2023. Sponsored by Dropbox and featuring Andy Wilson and Dylan Ostrow Nelson.

June 12, 2024

Future-Proofing Your Production Workflows: Embrace the Possibilities of ST 2110 (309)

2023 NAB Show New York Tech Chat Stage session "Future-Proofing Your Production Workflows: Embrace the Possibilities of ST 2110," recorded October 26, 2023. Sponsored by Panasonic Connect and featuring speakers from ZeroSpace and Panasonic Connect.

June 12, 2024

​The Evolution of Hybrid SDI/ST 2110 Systems: The Future Is on the HorizoN (330)

2023 NAB Show New York Tech Chat Stage session "​The Evolution of Hybrid SDI/ST 2110 Systems: The Future Is on the HorizoN," recorded October 26, 2023. Sponsored by Riedel Communications and featuring Rick Seegull.

July 31, 2023

“Sympathy for the Devil:” Nicolas Cage Makes Everything Better, Even LED Volumes

Much of the Nicolas Cage movie “Sympathy for the Devil” takes place inside a car, using scenes captured at the Vū virtual studio.

Jon Silberg

July 27, 2023

Understanding LED Stage Architecture

LED cinematographer Erik “Wolfie” Wolford presents a detailed demonstration of virtual production technology and techniques at ETC.

Jon Silberg

July 26, 2023

It Was Just a Beautiful Dream: Virtual Production for “Live Again”

Outsider’s Dom&Nic and Untold Studios employ virtual production and real-time VFX For the new Chemical Brothers single “Live Again.”

Adrian Pennington

July 12, 2023

Collaborative Competition: The State of the Industry for Virtual Production

Top industry players discuss virtual production’s growth, collaborative competition, and importance of sharing knowledge.

Jon Silberg

July 12, 2023

Evaluating LED Panels for Virtual Production

Experts analyze LED panels for virtual production, highlighting the importance of color accuracy, contrast, and on-camera integration.

Jon Silberg

July 12, 2023

Virtual Production: Expectations vs. Reality

Virtual production supervisor Sam Nicholson, founder and CEO of Stargate Studios, shares his insights into OSVP at the 2023 NAB Show.

Adrian Pennington

June 6, 2023

“Closing the Knowledge Gap”: Who Needs to Know What with Virtual Production

Find out what you do — and don’t — need to know about virtual production from a panel of key industry professionals at the 2023 NAB Show.

Jon Silberg

June 13, 2024

Will the Creator Economy Become a Confluence of UGC and GenAI?

Multimedia journalist Peter Bittner synthesizes how GenAI and user-generated content can revolutionize the creator economy

Jennifer Wolfe

June 13, 2024

How Richard Linklater’s “Hit Man” Deconstructs Cinema’s Archetypal Gun for Hire

Filmmaker Richard Linklater discusses his new movie ‘Hit Man,’ influenced by film noir’s stark lighting, deep shadows and dramatic angles.

Adrian Pennington

June 12, 2024

How Do You Deliver Sports Personalization at an Olympic Scale? Yiannis Exarchos Is Warming Up for Paris.

Yiannis Exarchos, CEO of Olympic Broadcasting Services, describes the organization’s modular approach to content production and distribution.

Adrian Pennington

June 12, 2024

Session Recordings from 2023 NAB Show New York

Follow the links below to watch sessions recorded at the three show floor stages at 2023 NAB Show New York. Insight Theater sessions at the 2023 NAB Show covered topics […]

June 12, 2024

Data Logistics Challenges in Moving High-Resolution Files (340)

2023 NAB Show New York Tech Chat Stage session "Data Logistics Challenges in Moving High-Resolution Files," recorded October 26, 2023. Sponsored by Seagate and featuring Jonathan Bauder.

June 12, 2024

Virtualization of the Radio Station (219)

2023 NAB Show New York Tech Chat Stage session "Virtualization of the Radio Station," recorded October 26, 2023. Featuring Alex Roman of MediaCo Holding..

June 12, 2024

Hyperconverged Sustainability (339)

2023 NAB Show New York Tech Chat Stage session "Hyperconverged Sustainability," recorded October 26, 2023. Sponsored by Ross Video and featuring Amanda Holtstrom.

June 12, 2024

Getting to Final_Final Faster with Live Collaboration on Dropbox Replay (331)

2023 NAB Show New York Tech Chat Stage session "Getting to Final_Final Faster with Live Collaboration on Dropbox Replay," recorded October 26, 2023. Sponsored by Dropbox and featuring Andy Wilson and Dylan Ostrow Nelson.

June 12, 2024

Future-Proofing Your Production Workflows: Embrace the Possibilities of ST 2110 (309)

2023 NAB Show New York Tech Chat Stage session "Future-Proofing Your Production Workflows: Embrace the Possibilities of ST 2110," recorded October 26, 2023. Sponsored by Panasonic Connect and featuring speakers from ZeroSpace and Panasonic Connect.

June 12, 2024

​The Evolution of Hybrid SDI/ST 2110 Systems: The Future Is on the HorizoN (330)

2023 NAB Show New York Tech Chat Stage session "​The Evolution of Hybrid SDI/ST 2110 Systems: The Future Is on the HorizoN," recorded October 26, 2023. Sponsored by Riedel Communications and featuring Rick Seegull.

May 22, 2023

Headed to the Cloud: Virtual Live Remote Production and Video Distribution

NFL, NHL and ESPN executives discuss the transition to cloud technology for efficient, flexible live remote production at the 2023 NAB Show.

Jennifer Wolfe

June 6, 2023

Where Sony Is Taking Virtual Production Development (Next)

Sony expands its Digital Media Production Center at Pinewood Studios with a new virtual production unit using Sony Crystal LED technology.

Julian Mitchell

May 17, 2023

From Cloud-First to Virtual Production: Amazon Studios’ Next-Generation Approach

Key technology leaders at Amazon Studios share their insights into constructing the next-generation studio at the 2023 NAB Show.

Jennifer Wolfe

June 6, 2023

Screen Saver: The Economics of Virtual Production

A new report demonstrates that combining technologies into a new virtual production workflow offers significant creative and efficiency gains.

Adrian Pennington

May 24, 2023

How Virtual Production Changes the Traditional On-Set Experience

Virtual production has become a worldwide phenomenon with popular feature films and episodics like The Mandalorian and The Batman using it to tell powerful stories. Leading broadcasters are also using […]

January 17, 2023

Virtual Production Is Going Great, But… We Have Some Talent and Tech Challenges

A new report from Altman Solon finds virtual production is on the rise, but costs and finding experienced talent remain industry challenges.

Adrian Pennington

January 24, 2023

Virtual Production: A Primer

Virtual production techniques and technologies are rapidly shaping the future of filmmaking. Here’s what you need to know.

Jennifer Wolfe

March 8, 2023

The Future of Production Amplified: ETC@USC Takes Virtual Production into the Cloud with “Fathead”

ETC@USC’s Erik Weaver discusses the making of “Fathead,” a new proof-of-concept for virtual production and cloud-based workflows.

Amplify Content Team

February 1, 2023

The Future of Production Amplified: How Real-Time Graphics Are Changing the Face of Film and Television Production

Epic Games industry manager Miles Perkins discusses how real-time graphics are revolutionizing production for film and television.

Amplify Content Team

May 16, 2023

The Future of Virtual in Broadcast: Past, Present, and Future

The NAB Show panel “The Future of Virtual in Broadcast: Past, Present and Future” features Ben Danielowski, VP of Special Projects at 4Wall Entertainment; Alex Dinnin, Director, Graphics and Innovation […]

May 9, 2023

The Separate Set Ups for XR, MR, and Virtual Production

A new white paper from graphics technology vendor Brainstorm examines the pros and cons of various approaches to virtual production.

Jennifer Wolfe

February 19, 2023

“Fathead:” Virtual Production (Almost) Completely in the Cloud

Multi-studio production experiment “Fathead” aims to push the boundaries of in-camera VFX and on-set virtual production.

Adrian Pennington

November 1, 2022

A Brief Voyage Through the History of Virtual Production

The use of LED walls and LED volumes — a major component of virtual production — can be traced directly back to the front- and rear-projection techniques common throughout much of the 20th century.

Jennifer Wolfe

November 1, 2022

Never Mind the LEDs: Alternative Virtual Production Processes

From virtual visualization and virtual location scouting to greenscreen sets, there’s a lot more to virtual production than LED walls.

Michael Burns

September 1, 2022

Video Games and VFX Make a Very Cute Couple

Real-time game engines may have transformed virtual production, but the current challenge is to have those visuals fully ray-traced.

Jennifer Wolfe

November 15, 2022

How Real-Time Technology Is Changing the Game

Real-time technology is providing a competitive advantage for M&E content creators, according to a new survey commissioned by Epic Games.

Adrian Pennington

September 1, 2022

Inside the (Literally) Action-Packed Virtual Production for Sky Studios’ “The Rising”

Sky Studios’ supernatural crime thriller “The Rising” employed ARRI Stage London’s automation and playback systems for virtual production.

Amplify Content Team

June 13, 2024

Will the Creator Economy Become a Confluence of UGC and GenAI?

Multimedia journalist Peter Bittner synthesizes how GenAI and user-generated content can revolutionize the creator economy

Jennifer Wolfe

June 13, 2024

How Richard Linklater’s “Hit Man” Deconstructs Cinema’s Archetypal Gun for Hire

Filmmaker Richard Linklater discusses his new movie ‘Hit Man,’ influenced by film noir’s stark lighting, deep shadows and dramatic angles.

Adrian Pennington

June 12, 2024

How Do You Deliver Sports Personalization at an Olympic Scale? Yiannis Exarchos Is Warming Up for Paris.

Yiannis Exarchos, CEO of Olympic Broadcasting Services, describes the organization’s modular approach to content production and distribution.

Adrian Pennington

June 12, 2024

Session Recordings from 2023 NAB Show New York

Follow the links below to watch sessions recorded at the three show floor stages at 2023 NAB Show New York. Insight Theater sessions at the 2023 NAB Show covered topics […]

June 12, 2024

Data Logistics Challenges in Moving High-Resolution Files (340)

2023 NAB Show New York Tech Chat Stage session "Data Logistics Challenges in Moving High-Resolution Files," recorded October 26, 2023. Sponsored by Seagate and featuring Jonathan Bauder.

June 12, 2024

Virtualization of the Radio Station (219)

2023 NAB Show New York Tech Chat Stage session "Virtualization of the Radio Station," recorded October 26, 2023. Featuring Alex Roman of MediaCo Holding..

June 12, 2024

Hyperconverged Sustainability (339)

2023 NAB Show New York Tech Chat Stage session "Hyperconverged Sustainability," recorded October 26, 2023. Sponsored by Ross Video and featuring Amanda Holtstrom.

June 12, 2024

Getting to Final_Final Faster with Live Collaboration on Dropbox Replay (331)

2023 NAB Show New York Tech Chat Stage session "Getting to Final_Final Faster with Live Collaboration on Dropbox Replay," recorded October 26, 2023. Sponsored by Dropbox and featuring Andy Wilson and Dylan Ostrow Nelson.

June 12, 2024

Future-Proofing Your Production Workflows: Embrace the Possibilities of ST 2110 (309)

2023 NAB Show New York Tech Chat Stage session "Future-Proofing Your Production Workflows: Embrace the Possibilities of ST 2110," recorded October 26, 2023. Sponsored by Panasonic Connect and featuring speakers from ZeroSpace and Panasonic Connect.

June 12, 2024

​The Evolution of Hybrid SDI/ST 2110 Systems: The Future Is on the HorizoN (330)

2023 NAB Show New York Tech Chat Stage session "​The Evolution of Hybrid SDI/ST 2110 Systems: The Future Is on the HorizoN," recorded October 26, 2023. Sponsored by Riedel Communications and featuring Rick Seegull.

September 1, 2022

How “Star Trek: Discovery” Went Boldly Into Virtual Production

VFX house Pixomondo turns to Epic Games’ Unreal Engine for virtual production for the fourth season of “Star Trek: Discovery.”

Adrian Pennington

February 8, 2023

The Future of Production Amplified: Pushing the Limits of Virtual Production

A.J. Wedding from Orbital Virtual Studios discusses how virtual production is transforming film & television production.

Amplify Content Team

October 1, 2022

Questions About Real-Time Production? We Got You.

Inside Epic Games’ “Broadcast and Live Events Field Guide,” designed for harnessing real-time graphics game engines in live production.

Adrian Pennington

November 17, 2022

Behind the Scenes (and Screens) of Netflix’s “1899”

The creators of “1899” understand that virtual production requires designing the story, as well as the set, with rigor and detail.

Emily M. Reigart

September 1, 2022

Take a (Virtual) Tour of CJ ENM’s Virtual Production Stage

Korea’s CJ ENM becomes the first production facility to install The Wall, Samsung’s Micro LED technology-driven virtual production solution.

Julian Mitchell

August 14, 2022

“Bullet Train:” Virtual Production, New IP, All the Punching

Director David Leitch’s “Bullet Train” is an assassin movie with comedy, action, and an existential question at the center of it all.

Adrian Pennington

August 17, 2021

How Game Engines Can Take Virtual Production Mainstream

Virtual production technologies such as ILM’s StageCraft system leverage Epic Games’ Unreal Engine to display CG environments in real time.

Amplify Content Team

September 1, 2022

Love, Thunder, LED Volume: ILM StageCraft Advances Virtual Production on Marvel’s “Thor”

Marvel leapfrogs greenscreen technology, employing ILM StageCraft’s The Volume to power virtual production on “Thor: Love and Thunder.”

Julian Mitchell

April 24, 2022

Merging Reality with Fantasy: Virtual Production & Visual Effects on HBO Max’s “Our Flag Means Death”

Sam Nicholson, ASC and VFX supervisor David Van Dyke break down how the pirate world of “Our Flag Means Death” was brought to life.

NAB Show Daily

March 21, 2022

Virtual Production But Sort of Real Pirates (?): Making “Our Flag Means Death”

“Our Flag Means Death” employed a massive 30 by 160-foot LED wall for virtual production of the HBO Max pirate series set on the high seas.

Julian Mitchell

March 22, 2022

What’s Advancing the Adoption of Virtual Production?

To avoid sound stage bottlenecks, film and TV productions are increasingly opting to employ virtual production techniques and technologies.

Adrian Pennington

September 26, 2021

“1899” and How Netflix Is Viewing Virtual Production

“1899” is revealed to be the first production at Netflix’s Dark Bay, a new Volume stage built at Studio Babelsberg in Berlin.

Adrian Pennington

August 9, 2021

“Filmmaking 1.0 to Filmmaking 5.0” — Virtual Production Technology Is Ready

Real-time game engine renderers have become integral to virtual production, replacing chroma-keying with green screens for LED backdrops.

Adrian Pennington

July 6, 2021

Take a Tour of ARRI’s Dark Bay Mixed Reality Studio

German camera manufacturer ARRI launches ARRI Solutions Group, offering of holistic solutions for the global film and television industry.

Fergal Ringrose

January 25, 2021

What’s Next? Virtual Production, Secure Cloud Workflows and Remote Finishing

“Like everyone else in the entertainment industry, we have found ourselves in a new age of innovation and urgency to solve for our greatest challenges,” says DFT COO Nancy Jundi.

Cristina Clapp

April 12, 2021

“Fix it in Prep:” The New Mantra for COVID-Safe Virtual Production

“Virtual production brings together the best of traditional film with the best of video games with graphics and VFX to be able to do a lot more than on a traditional film set."

Adrian Pennington