So many exciting technologies and products are introduced at the NAB Show in the spring and then as the year unfolds. That makes NAB Show New York, Oct. 17-20 (exhibits 19-20) at the Javits Center in Manhattan, the perfect end-of-the-year check-in point. In this Q&A, NAB Director of Marketing & Community Engagement Danielle Dade explains how the show’s focus on implementation will give attendees the practical information and advice they need to make the latest media tech work for them.
Q. What makes NAB Show New York uniquely valuable for attendees?
Because of its size, location, and timing, the show is an ideal place to meet up with peers and exhibitors and to dig deeper into questions about how to leverage the latest tools and workflows to their fullest potential. Attendees will find answers to questions as simple as “How do I get started?” and as complex as “How can I optimize elements of my workflow to maximize efficiency from end to end?” They will connect with other professionals looking to solve similar problems or implement similar solutions.
NAB Show New York is all about solving problems and getting to work. Every element of the show is designed to support attendees in connecting with the people, products, and ideas that can help drive successful implementation. Co-location of NAB Show New York with the AES New York 2022 Convention will add to that implementation focus, bringing practical solutions to the forefront.
More than 200 exhibitors will be at the show, and most booths will measure just 10×10 or 10×20. They’re not the expansive booths of the Vegas show, or even some New York shows of the past. For attendees, these more intimate spaces will translate to more meaningful one-on-one conversations. The smaller scale of booth designs also will allow them join in on the conversations their peers are having with sales reps and product experts, to hear what they’re doing and what they’re trying to accomplish, and to connect over shared challenges and goals.
Q. What will attendees find on the show floor?
As I’ve mentioned, implementation is the main theme of NAB Show New York. Inside the Experiential Zone on the show floor, attendees will find all kinds of resources dedicated to the technologies, people, ideas, and practices that can help them work the way they want to work, be it faster, smarter, more creatively … or just better. The Experiential Zone will feature the Content Theater, the Tech Chat Stage, and a networking area.
The Content Theater will be host keynotes, including “Bringing Media into the Current Century, Now” by thought leader Evan Shapiro on Oct. 19; award celebrations, including the NAB Show New York Impact Award; and a variety of panels and educational content. Throughout the show, the Content Theater will be the place to interact with the people and technologies transforming the industry — to ask questions, to share knowledge, and to build community.
The Tech Chat Stage will feature case studies and implementation success stories from the exhibitors and their customers. It’s the place to go to learn about specific technical and business challenges, the solutions industry leaders adopted, and the A-to-Z journey they took in implementing that solution successfully. The networking area is situated adjacent the Content Theater and Tech Chat Stage so that speakers and attendees have a comfortable lounge space for further discussion following organized events, or for organic networking over the course of the show.
Q. What about new programming, and popular events from NAB Show New York in past years?
The Cine Live Lab will be a brand-new destination at NAB Show New York, and it will highlight the dynamic synergies between cinematic and broadcast style production. Presented in partnership with AbelCine, the lab will feature daily hands-on demonstrations of the latest tools and techniques in cinematic storytelling and live broadcast production. In another first, TVNewsCheck will bring its fourth annual Cybersecurity for Broadcasters Retreat to NAB Show New York, providing a private setting for high-level discussion of the unique challenges of mitigating risk specific to broadcast technology, applications, and environments.
Attendees will also find fresh content from familiar NAB Show New York partners. Produced with TVNewscheck, “TV2025: Monetizing the Future” will explore the profit potential of emerging opportunities; the impact of NextGen TV, streamlining of traditional workflows, cybersecurity, tackling the recruitment crisis and how to capitalize on opportunities in digital, the cloud and evolving revenue streams. NAB Show New York is again partnering with FMC to present Post|Production Conference NYC, which will offer cutting-edge, hands-on training focused on production and post-production technologies, trends, and workflows. The Streaming Summit will return to New York, as well, with presenters covering the technical and business challenges and opportunities in packaging, monetizing, and distributing online video.
Q. Radio was big at NAB Show in Vegas. How about NAB Show New York?
NAB Show is sustaining its intense focus on radio with a series of new programs, the “Ultimate Radio Experience,” at NAB Show New York. And no better place for it, given the community’s rich history in radio and robust community of radio broadcasters yet today. In fact, for that very reason, the winners of the NAB Marconi Radio Awards will, for the first time, be announced at a reception at NAB Show New York. The awards honor the top radio stations and on-air personalities in the United States.
Other events running concurrently with NAB Show New York include the Radio Insights executive seminar, which will examine trends driving success at radio companies across America, tour a state-of-the-art media facility, and provide networking opportunities with colleagues from radio’s executive tier. Radio Reimagined: Charting Radio’s Future is an event designed for station-level radio managers, programmers, and operators from all market sizes, and it will explore the future of radio and the latest trends, as well as strategies for delivering more revenue and larger audiences.
Q. What’s the top reason people should attend NAB Show New York in 2022?
Beyond giving professionals across the industry a chance to check in with the vendor community about developments in deployment and implementation, NAB Show New York is a great opportunity for colleagues and peers to exchange insights, gleaned from real-world experience with products and technologies over the past six months. While the show’s size, design, and timing make it perfect for doing business, they also facilitate valuable educational and shared learning experiences. Attendees may be surprised at the amount of knowledge they take away from this year’s show!
Don’t miss your chance to check in with the broadcast, media and entertainment communities and get solutions to your technical and business challenges. Registration and the latest details on NAB Show New York programming are online at www.nabshowny.com.